feel more confident as a result of our training


Our most popular training courses are:

Wine Fundamentals Training
This entry-level course is a great starting point for staff. By the end of the session, your staff will be able to describe a classic style of wine just using the information on the wine label.
Wine Service Training
This course has proven very popular. This training session that teaches staff how to take a wine order, present the wine and service it correctly to our customers. It’s a hands-on session that has a massive impact on the customer experience
Food and Wine matching
Food and Wine matching in a restaurant environment can be rather complicated. This training session will give your staff the ability to reccomend the right wines to compliment a customers meal.

Enquire about our training

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I’ve worked with the many different businesses over the years. One key factor that all great hospitality businesses share is the staff. If a business creates staff that love what they do, this love and care will be passed on to the customer. If businesses invest time and energy in training its staff, that business will see improved sales and better staff retention. We’ve seen the dramatic impact that investment in people can have time and time again. It’s because of these reasons The Wine Service Trainer offers stand-alone staff wine training sessions. Ultimately, pubs, restaurants and hotels invest in our training sessions for a combination of the following reasons:

  • To increase wine sales
  • To improve the customer experience
  • Improve staff retention

These stand-alone training sessions are tailor-made to meet the requirements of your business. They take into account aspects such as the number of staff, current staff knowledge and desired learning outcomes. We use a variety of training materials during our session, including bespoke tasting sheets, aroma kits, projector and role play.

Some of our more popular stand-alone training sessions include:

Wine Fundamentals – Factors that influence wine, key grape varieties, key wine regions, understanding wine labels

Food and Wine Matching – Key food and wine interactions, analysis of classic matches, how to avoid bad food matches.

Increasing wine sales – When and how to sell, understanding the wine list, maintaining service and sales.

If you feel your business could benefit from a stand-alone training session, we have a series of business analysis tools to help determine what areas to focus on. We also offer a free introductory training session to help you see the benefit of our services.

I’d like to say thank you, Duncan, for the brilliant training session you held with my staff. Although they had received wine training in the past, I was looking for something much more comprehensive and engaging, which you certainly delivered. Along with tailoring your training to suit our menu, wine list and staff you were happy to work around our busy restaurant schedule. As a result of this training, I’ve noticed staff are much more confident in recommending wines to our customers and have seen an increase in the number of expensive wines sold. I would highly recommend Duncan to any venue looking to increase wine sale or improve the customer experience and I look forward to working with him again in the future. 


Owner, Fox and Duck Therfield